Odds are, if you use email, then you have probably come across marketing with email before. With the power of marketing with email, it lets a company advertise to current, as well as potential, customers via email messages. This article has some tips to help you make the most of marketing emails for your business.
Focus on one idea with every email message. Customers will be quickly overwhelmed if you are trying to cover too much material in one email. Each email should have one specific focus. Your customers will respond more positively to a message that is easily understood and goes straight to the point.
Subject Lines
Test out different subject lines with the A/B testing method. Split your email list in half and send emails to the two groups of addresses using different subject lines. This allows you to determine which subject lines are successful and which ones are simply ignored.
Use consistency in your message. Always use the same company logo and colors in your email. Always use a legible font. Soon, your readers will recognize the emails you send out and look forward to reading them. Familiarity is vital in any business, more importantly in e-mail marketing.
Don’t send out emails without getting the permission of the person you’re sending it to. Spam emails will diminish your credibility within your customer base. You could lose customers and get reported for sending unwanted emails.
Try not to send out important emails on or around any major holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. Yet, there may be exceptions to this. These exceptions would include one day sales or other similar promotions.
Branding is something that extends throughout your business, even down to e-mail marketing. Because this is so true, you need to set aside the time and money to develop an email template that features several key elements, including the company logo, company colors, and any other elements that make it consistent with the rest of your marketing. This will help users recognize you and your brand.
You need to get your customers’ permission in order to send them any correspondence by email. Disregarding this can not only cost you your current customers, but also any future customers who correspond with this one. Certain Internet service providers will blacklist you which will harm your marketing efforts and ultimately your business.
Passive Feedback
Always take feedback seriously when it comes to your marketing with email campaign. Active feedback and/or passive feedback can be quite helpful. Active feedback is exactly what you would expect: asking reader opinions in the form of surveys or questionnaires. When you are considering passive feedback it will always be quite subtle, and usually even invisible to consumers. There are dozens of resources available to see which of your links are getting clicks.
Make sure your e-mail marketing strategy makes use of “smart persistence.” It is essential that you have the correct clients in mind, or your work is worthless. If you’re persistent with people that aren’t interested, they will just get annoyed and that’s a waste of time.
Remember, that many of your email subscribers will be reading your mailings on mobile devices, like smartphones. You’ll have much less screen area to work with on these types of devices. Be certain that all of your mailings can be read on small, phone-sized screens.
Occasionally mix your format up to add personality. If you normally use HTML format for your email messages, use plain text format occasionally. If you write it well, you can create a nice emotional connection between your company and the newsletter readers.
You should know that an email previewing feature allows users to see the pre-header of your email without opening it. A preheader displays the initial line of the email body, with the text highlighted. Email providers such as Gmail put this section of text right after the subject of the message, and therefore it is easy attract the attention of your reader.
Be certain that marketing with email initiatives allow for recipients to opt out of further participation. Certain emails cost money, even though it may be a small amount. Not only can being considered a spammer hurt your business, but you could even be blocked by your provider.
The most obvious way to increase the number of people who subscribe to your email list is to make it easy to sign up for your list on your website. This can be done on your website by making a link that subscribes to your newsletter.
Give your subscribers a birthday message. Your opt-in can include a field for birth date input, thus allowing you to send automatic birthday wishes. This step takes very little effort, but it can make your subscribers feel important. Include a special offer, like a discount code or free shipping, along with the message to make it even better.
Marketing via email is used a lot and most people have seen it in some way in the past. It’s pretty much a way for a company to market to its customers using email messages. It can work very well as a marketing strategy if utilized right and that can be easily done by using the advice given to you in this article.
